ื—ื™ืคื•ืฉ
ื—ื™ืคื•ืฉ

ืขื™ื›ื•ื‘ ื”ืœื™ื›ื™ื ื‘ื”ืœื™ืš ื—ื“ืœื•ืช ืคื™ืจืขื•ืŸ

ืœืคื™ ื”ื—ื•ืง, ื‘ื™ืช ื”ืžืฉืคื˜ ื™ื›ื•ืœ ืœื”ืงืคื™ื ื”ืœื™ืš ื—ื“ืœื•ืช ืคื™ืจืขื•ืŸ, ื‘ื™ืŸ ืื ืžื“ื•ื‘ืจ ืขืœ ืชืื’ื™ื“ ื•ื‘ื™ืŸ ืื ืžื“ื•ื‘ืจ ืขืœ ืื“ื ืคืจื˜ื™ ืฉื”ื’ื™ืข ืœืคืฉื™ื˜ืช ืจื’ืœ, ืื• ืœื”ืงืคื™ื ืืช ื”ืชื”ืœื™ืš ืœืฆื“ ืฉืœื™ืฉื™. ื”ืžืืžืจ ื™ืขืกื•ืง ื‘ืขื™ื›ื•ื‘ ื”ืœื™ื›ื™ื ืฉืœ ื—ื“ืœื•ืช ืคื™ืจืขื•ืŸ.

 

ืžื”ื• ืขื™ื›ื•ื‘ ื”ืœื™ื›ื™ ื—ื“ืœื•ืช ืคื™ืจืขื•ืŸ?

ืื“ื ืื• ืชืื’ื™ื“ ื”ื ืžืฆืื™ื ื‘ืžืฆื‘ ืฉืœ ืคืฉื™ื˜ืช ืจื’ืœ ื•ื—ื™ื™ื‘ื™ื ื›ืกืคื™ื ื”ืŸ ืœื”ื•ืฆืื” ืœืคื•ืขืœ ื•ื”ืŸ ืœืฆื“ื“ื™ื ืื—ืจื™ื ืœื ื™ื›ื•ืœื™ื ืœืฉืœื ืืช ื—ื•ื‘ื•ืชื™ื”ื ื›ื™ื•ื•ืŸ ืฉื”ื”ื›ื ืกื•ืช ืฉืœื”ื, ื”ืจื›ื•ืฉ, ื”ื—ืกื›ื•ื ื•ืช ื•ืชื–ืจื™ื ื”ืžื–ื•ืžื ื™ื ื ืžื•ื›ื™ื ืžืกืš ื”ื—ื•ื‘ื•ืช. ื‘ื™ื ืชื™ื™ื ื”ื—ื•ื‘ื•ืช ืฆื•ื‘ืจื™ื ืจื™ื‘ื™ื•ืช ื•ื”ืฆืžื“ื•ืช, ื“ื‘ืจ ื”ืžืฉื‘ืฉ ืืช ื—ื™ื™ ื”ื—ื™ื™ื‘ื™ื ื‘ื›ืœ ื”ืื•ืคื ื™ื. ื›ืืฉืจ ืžื“ื•ื‘ืจ ืขืœ ื—ื•ื‘ ืฉื‘ื™ืŸ 50-150 ืืœืฃ โ‚ช ื ื™ืชืŸ ืœื”ื’ื™ืฉ ื‘ืงืฉื” ืœืœื ื”ืœื™ืš ืžืฉืคื˜ื™ ืœืžืžื•ื ื™ื ืขืœ ื”ืกื“ืจ ื”ื—ื•ื‘ื•ืช ื•ืœืคืจื•ืก ืืช ื”ืชืฉืœื•ืžื™ื ื‘ืฆื•ืจื” ื›ื–ื• ืฉืชืกื™ื™ืข ืœื”ืฉืชืงื. ื‘ื™ืช ื”ืžืฉืคื˜ ืžืชืขืจื‘ ื›ืืฉืจ ืžื“ื•ื‘ืจ ืขืœ ื—ื•ื‘ื•ืช ื’ื“ื•ืœื™ื ื™ื•ืชืจ ืื• ื›ืฉืœื ืžื’ื™ืขื™ื ืœื”ืกื“ืจ ืจืื•ื™. ื‘ืจื’ืข ืฉืžืชื—ื™ืœ ื”ืฉื™ืงื•ื ื”ืคื™ื ื ืกื™ ื”ื—ื•ืง ืžื•ืจื” ืœื”ืงืคื™ื ืืช ื›ืœ ื”ื”ืœื™ื›ื™ื ื”ืžืฉืคื˜ื™ื™ื ื ื’ื“ ื”ืชืื’ื™ื“ ืื• ื”ืื“ื ื”ื—ื™ื™ื‘ โ€“ ื–ื”ื• ืขื™ื›ื•ื‘ ื”ืœื™ืš ื—ื“ืœื•ืช ืคื™ืจืขื•ืŸ. ืœืžืฉืœ, ืื ื—ืœ ืขืœ ื”ื’ื•ืฃ ื”ื—ื™ื™ื‘ ืขื™ืฆื•ื ื›ืกืคื™ ืžืงืคื™ืื™ื ืืช ื”ืขื™ืฆื•ื ื›ื“ื™ ืฉื”ืœื™ืš ื—ื“ืœื•ืช ื”ืคื™ืจืขื•ืŸ ืœื ื™ื™ืคื’ืข. ืœืžื™ื“ืข ื ื•ืกืฃ ื”ืงืœื™ืงื• ืขืœ https://mkadv.co.il/ืขื•ืจืš-ื“ื™ืŸ-ื”ื•ืฆืื”-ืœืคื•ืขืœ/.

 

ื”ืื ืขื™ื›ื•ื‘ ื”ืœื™ืš ื—ื“ืœื•ืช ืคื™ืจืขื•ืŸ ื”ื•ื ื–ืžื ื™?

ื‘ืจืืฉ ื•ื‘ืจืืฉื•ื ื” ื”ืงืคืืช ื—ื“ืœื•ืช ืคื™ืจืขื•ืŸ ืขืœ ื™ื“ื™ ื‘ื™ืช ื”ืžืฉืคื˜ ื™ื›ื•ืœื” ืœื”ื™ืขืฉื•ืช ื›ื‘ืจ ื‘ืฉืœื‘ื™ื ื”ืจืืฉื•ื ื™ื ืฉืœ ื”ื”ืœื™ืš ืžื™ื™ื“ ื›ืฉื”ื ื•ืฉื” ืคื•ืชื— ื‘ื”ืœื™ื›ื™ื ืžืฉืคื˜ื™ื™ื. ืฉื ื™ืช, ืขื™ื›ื•ื‘ ื”ื”ืœื™ืš ื”ื•ื ืกื™ื•ืข ื–ืžื ื™ ื›ืืฉืจ ื‘ื™ืช ื”ืžืฉืคื˜ ืžืฉืชื›ื ืข ืฉื™ืฉ ืœืคืชื•ื— ื‘ื”ืœื™ื›ื™ื ืื• ืœื—ื™ืœื•ืคื™ืŸ ืœืžื ื•ืช ืืคื•ื˜ืจื•ืคื•ืก ืฉื™ืฉืžื•ืจ ืขืœ ื”ืจื›ื•ืฉ ื•ื ื›ืกื™ื• ืฉืœ ื”ื—ื™ื™ื‘ ืขื“ ืœืชื—ื™ืœืช ื”ื”ืœื™ืš ื”ืžืฉืคื˜ื™. ื”ืขื™ื›ื•ื‘ ื”ื–ืžื ื™ ืžืืคืฉืจ ืœื”ื’ื‘ื™ืœ ืืช ื”ื—ื™ื™ื‘ ืžื‘ื—ื™ื ื” ื—ื•ืงื™ืช ื›ื“ื™ ืฉื”ื—ื•ื‘ื•ืช ืœื ื™ืฆื˜ื‘ืจื• ืœืžืขืœื” ืžื”ืงื™ื™ื.

 

ื›ื™ืฆื“ ืžืชื‘ืฆืข ืขื™ื›ื•ื‘ ื—ื“ืœื•ืช ืคื™ืจืขื•ืŸ ืžื•ืœ ืชืื’ื™ื“ื™ื?

ื›ืืฉืจ ืžื“ื•ื‘ืจ ื‘ืชืื’ื™ื“ ืœื ื ื™ืชืŸ ืœืคืชื•ื— ื‘ื”ืœื™ืš ืžืฉืคื˜ื™ ืœื’ื‘ื™ ื—ื•ื‘ื•ืช ืžื”ืขื‘ืจ ืขื“ ืฉืœื ื’ื•ื‘ื™ื ืื•ืชื. ื›ืœื•ืžืจ, ื”ืชืฉืœื•ื ืขืœ ืขื™ืงื•ืœ ืื• ืžื›ื™ืจืช ื ื›ืกื™ื ื™ื™ื ืชืŸ ืœืื—ืจ ื”ืชืฉืœื•ื ืœื ื•ืฉื”. ื‘ื ื•ืกืฃ, ื ื›ืกื™ื ืฉืืžื•ืจื™ื ืœื›ืกื•ืช ื—ื•ื‘ื•ืช ืœื ื™ื”ื™ื• ื™ื›ื•ืœื™ื ืœื”ื™ื•ืช ืžืฉื•ืขื‘ื“ื™ื ืœืฆื“ ืื—ืจ. ื‘ืžื™ื“ื” ื•ืžื“ื•ื‘ืจ ืขืœ ื ื›ืก ืžืขื•ืงืœ, ื”ืขื™ืงื•ืœ ื™ื‘ื•ื˜ืœ ื‘ืžื™ื“ื” ื•ืขื•ื“ ืœื• ื ืคืชื— ื”ื”ืœื™ืš ื”ืžืฉืคื˜ื™. ื‘ืžื™ืœื™ื ืื—ืจื•ืช, ืขื™ืงื•ืœื™ื ื•ื”ื’ื‘ืœื•ืช ื˜ืจื ื”ืœื™ืš ืžืฉืคื˜ื™ ืžืชื‘ื˜ืœื™ื. ื‘ื™ื—ื“ ืขื ื–ืืช, ืื ื™ืฉื ื ืขื ื™ื™ื ื™ื ืจืฉื•ืžื™ื ืฉืื™ื ื ื ื•ื’ืขื™ื ืœื”ืœื™ืš ื—ื“ืœื•ืช ืคื™ืจืขื•ืŸ ื”ื ื™ืชื ื”ืœื• ื‘ืื•ืคืŸ ื ืคืจื“ ืžื”ื”ืœื™ืš ื”ืžืฉืคื˜ื™ ื”ืขื•ืกืง ื‘ื—ื“ืœื•ืช ื”ืคื™ืจืขื•ืŸ.

 

ืžื ื™ืขืช ื”ืฆื˜ื‘ืจื•ืช ืจื™ื‘ื™ื•ืช ื•ืงื ืกื•ืช

ืคืชื™ื—ืช ื”ืœื™ืš ืžืฉืคื˜ื™ ื‘ื ื•ืฉื ื—ื“ืœื•ืช ืคื™ืจืขื•ืŸ ืžืขื›ื‘ ื’ื ืืช ื”ืจื™ื‘ื™ื•ืช ื•ื”ืคื™ื’ื•ืจื™ื ืขืœ ืชืฉืœื•ื ื”ื—ื•ื‘ื•ืช. ื›ืœื•ืžืจ, ืœื ื—ืœื™ื ืงื ืกื•ืช ื‘ื’ื™ืŸ ืื™ื—ื•ืจ ื‘ืชืฉืœื•ื. ืื ืœืคื™ ื”ื—ื•ืง ื”ื—ื•ื‘ื•ืช ืœื”ื•ืฆืื” ืœืคื•ืขืœ ืฆื•ื‘ืจื™ื ื‘ืžื”ืœืš ืฉื ื” 13% ืจื™ื‘ื™ืช, ืžืจื’ืข ืคืชื™ื—ืช ื”ื”ืœื™ืš ื”ืจื™ื‘ื™ืช ืœื ืžื—ื•ืฉื‘ืช. ืขื™ื›ื•ื‘ ื”ืœื™ืš ืžืฉืคื˜ื™ ื™ื›ื•ืœ ืœื”ื™ืขืฉื•ืช ื’ื ืžื•ืœ ืฆื“ ืฉืœื™ืฉื™ ื”ืงืฉื•ืจ ืœืชืื’ื™ื“ ื‘ืžื™ื“ื” ื•ื”ื•ื—ืœื˜ ืขืœ ืฉื™ืงื•ื ืื• ื›ืืฉืจ ื”ื—ื•ื‘ื•ืช ื”ืŸ ืžื•ืœ ื”ื’ื•ืฃ ื”ืฉืœื™ืฉื™. ืœืกื™ื›ื•ื, ืžื•ืžืœืฅ ืœืคื ื•ืช ืœืขื•ืจืš ื“ื™ืŸ ื—ื“ืœื•ืช ืคื™ืจืขื•ืŸ ืขืœ ืžื ืช ืœืงื‘ืœ ืกื™ื•ืข ืžืฉืคื˜ื™.

ืื•ืœื™ ื™ืขื ื™ื™ืŸ ืื•ืชืš ื’ื

ื‘ื ื™ื™ืŸ ืขื•ืจื›ื™ ื“ื™ืŸ
ืขื•ืจืš ื“ื™ืŸ ื—ื“ืœื•ืช ืคื™ืจืขื•ืŸ
ื”ืื ืขื•ืจืš ื”ื“ื™ืŸ ืฉืœืš ื‘ื•ื ื” ืืกื˜ืจื˜ื’ื™ื” ืžืฉืคื˜ื™ืช ื ื›ื•ื ื” ืขื‘ื•ืจืš?

ืขื•ืจื›ื™ ื“ื™ืŸ ื”ื ืื ืฉื™ ื”ืžืงืฆื•ืข ืฉืœ ืขื•ืœื ื”ืžืฉืคื˜. ืขื•ืจื›ื™ ื“ื™ืŸ ืžื™ื•ืžื ื™ื ื‘ืคืขื•ืœื•ืช ืžืฉืคื˜ื™ื•ืช, ืžื›ื™ืจื™ื ืืช ื”ื—ื•ืงื™ื ื”ืฉื•ื ื™ื ื•ื™ื›ื•ืœื™ื ืœื™ื™ืฆื’ ืื–ืจื—ื™ื ื‘ืžื”ืœืš ื”ืœื™ืš ืžืฉืคื˜ื™. ื›ื—ืœืง ืžื›ืš,

ืงืจื ืขื•ื“ ยป
ืขื•ืจืš ื“ื™ืŸ ื—ื“ืœื•ืช ืคื™ืจืขื•ืŸ
ืขื•ืจืš ื“ื™ืŸ ื—ื“ืœื•ืช ืคื™ืจืขื•ืŸ
ืžื”ื ื”ืœื™ื›ื™ ื—ื“ืœื•ืช ืคื™ืจืขื•ืŸ ืœื’ื‘ื™ ื™ื—ื™ื“?

ื”ืžืฆื™ืื•ืช ื”ื›ืœื›ืœื™ืช ืฉืœ ื™ืžื™ื ื• ืžืื•ืคื™ื™ื ืช ื‘ืืชื’ืจื™ื ืจื‘ื™ื ื•ืœืฆื™ื“ื ื’ื ื˜ืขื•ื™ื•ืช ืฉื•ื ื•ืช, ื”ืžื•ื‘ื™ืœื•ืช ืื ืฉื™ื ืจื‘ื™ื ืœืžืฆื‘ ืฉืœ ื—ื•ื‘ื•ืช ืชื•ืคื—ื™ื ื•ืžืฆื˜ื‘ืจื™ื ืขื“ ืœืžืฆื‘ ื‘ื• 'ืžืื‘ื“ื™ื ืืช ื”ื™ื“ื™ื™ื

ืงืจื ืขื•ื“ ยป
ืขื•ืจืš ื“ื™ืŸ ื—ื“ืœื•ืช ืคื™ืจืขื•ืŸ
ืฆื• ื›ื™ื ื•ืก : ื›ืœ ืžื” ืฉืฆืจื™ืš ืœื“ืขืช

ืื—ื“ ื”ืžืฆื‘ื™ื ืืœื™ื• ืืฃ ืื“ื ื•ื‘ืขืœ ืขืกืง ืœื ืจื•ืฆื” ืœื”ื™ื›ื ืก ื”ื•ื ืžืฆื‘ ืฉืœ ืคืฉื™ื˜ืช ืจื’ืœ, ืื‘ืœ ืื ื‘ื›ืœ ื–ืืช ื ืงืœืขืชื ืœืžืฆื‘ ืขื’ื•ื ื•ืงืฉื” ืฉื›ื–ื”, ื•ืืชื

ืงืจื ืขื•ื“ ยป
ื›ื™ืฆื“ ืœืคืชื•ื— ื‘ื”ืœื™ืš ืคืฉื™ื˜ืช ืจื’ืœ

ื›ื™ืฆื“ ืœืคืชื•ื— ื‘ื”ืœื™ืš ืคืฉื™ื˜ืช ืจื’ืœ ื ืงืœืขืชื ื—ื•ื‘ื•ืช ื•ืื™ื ื›ื ืจื•ืื™ื ืžื•ืฆื ื”ื—ื•ืฆื”. ื”ื ื•ืฉื™ื ืœื•ื—ืฆื™ื ืขืœื™ื›ื ืžื›ืœ ื”ื›ื™ื•ื•ื ื™ื, ืชื™ืงื™ ื”ื•ืฆืื” ืœืคื•ืขืœ ื ืคืชื—ื™ื, ืขื™ืงื•ืœื™ื ื•ืกื ืงืฆื™ื•ืช ื•ื”ื—ื•ื‘ื•ืช ืจืง ืชื•ืคื—ื™ื.

ืงืจื ืขื•ื“ ยป
ื™ื™ืฆื•ื’ ื—ื™ื™ื‘ื™ื ืžื•ืœ ื”ื•ืฆืื” ืœืคื•ืขืœ

ื™ื™ืฆื•ื’ ื—ื™ื™ื‘ื™ื ืžื•ืœ ื”ื•ืฆืื” ืœืคื•ืขืœ ืžืฆื‘ ืฉืœ ื—ื•ื‘ื•ืช ื•ืชื™ืงื™ ื”ื•ืฆืื” ืœืคื•ืขืœ ื”ื•ื ืื™ื ื• ืžืฆื‘ ื ืขื™ื. ืืชื ื ืจืžืกื™ื ืขืœ ื™ื“ื™ ื”ืจืฉื•ื™ื•ืช ื•ื‘ืขื™ืงืจ ืื ืื™ื ื›ื ืžื•ื“ืขื™ื ืœื–ื›ื•ื™ื•ืชื™ื›ื.

ืงืจื ืขื•ื“ ยป